I'm a senior design leader and I gain great joy from helping others to succeed. I work with strategic issues, creative direction, concept development and design management but also hands-on creating branding, communication, UX flows and design systems. At all times, with a focus on creating brand engagement, meeting business objectives and delivering a great CX.

  

↓  Selected work

Invidem
Strengthening financial crime prevention in the Nordics
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Coop
Click & Collect – the smooth shopping trip
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Epiroc
Splitting industry leader Atlas Copco in half
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Ica Maxi – Coming soon
Get Ica Maxi ready for 2030
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Mr Green – Coming soon
Brand Experience Design Cookbook – a strategic and operational help to self-help tool
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Swedish Stockings – Coming soon
Renew the only renewable hosiery brand 
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Stockholm Furniture & Light Fair – Coming soon
The basic geometry of comfy and bright
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Axel Johnson – Coming soon
Innovation on the agenda – join us on that journey
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Beauty Bargain – Coming soon
E-commerce with a loyalty program built on gamification
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Röhnisch – Coming soon
An identity for active women of all body types
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Miscellaneous Packaging Design – Coming soon
A Pick & Mix of FMCG food packaging designs
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me_round_small
I'm a senior design leader and I gain great joy from helping others to succeed. I work with strategic issues, creative direction, concept development and design management but also hands-on creating branding, communication, UX flows and design systems. At all times, with a focus on creating brand engagement, meeting business objectives and delivering a great CX.